Find out whether ads can fill your clinic, before you spend a dollar on them.
A 30-minute call with OOm's medical marketing team. Your specialty, your catchment, your numbers. Then one of three answers, and nothing else.
Illustrative. This is what we report on: booked patients and what each one cost, not clicks.
Three minutes on how we decide whether your clinic should run ads.
3 min · sound on
Healthcare brands we have already grown.
270+ reviews
Nova Eye Centre. Eye specialist clinic, from laser surgery to treatment of a range of eye conditions. Engaged OOm for a comprehensive campaign across SEO, Google Ads and Meta Ads.
City Osteopathy & Physiotherapy. Osteopathy, physiotherapy and sports therapy. Through SEO and SEM, OOm grew their website traffic and conversion rate.
Tangs Clinical TCM. Traditional Chinese medicine clinic specialising in skin conditions. New service pages, blogs and on-page SEO took them to page one for skin-related TCM searches.
"We were a new start-up on a very lean budget, in an incredibly competitive industry with many private practices jostling for space. We engaged OOm for our website, SEO, SEM and YouTube campaigns. Very quickly we were able to rank well. We now have over 50 out of 60 keywords on the first page, and 'East Coast Podiatry' is the 16th most searched term in Singapore for conditions relating to the lower limb."
What specialists actually say on the first call.
Not the agency pitch. The four worries we hear from doctors before anything else, and the answer each one gets.
"I'm worried one wrong word gets me a letter from MOH."
We write ad copy and landing pages inside the PHMC and HCSA advertising guidelines. Plain claims, compliant pages, no surprises. Silence is not safety. It is invisibility.
"I paid five thousand dollars and got a report about clicks."
You will see spend, enquiries, booked consultations and cost per patient. If a metric does not end with a chair being filled, we do not lead with it.
"Do I have to be on TikTok now?"
No. A patient looking for a specialist wants credentials and clarity. We build campaigns that read as if a specialist wrote them, because you approve every word.
"Referrals are steady, but I can't plan around them."
Referrals are the best patients you will ever get. Ads are for the quiet months, and for the procedures GPs rarely refer for. The two should sit side by side.
Should you even run ads right now?
Pick the line closest to your clinic's needs.
What a new patient really costs you.
Move the sliders. This is the sum we run before recommending any budget. Every input is an assumption you can change on the call with your real figures.
Five steps between a search and a consultation. Three of them leak.
Most agencies only touch the first step. We track every patient from the search to the consultation room, and fix whichever step is losing them. Watch what that does to the same 1,000 clicks.
Search or feed
A patient in pain types the procedure, or scrolls past your ad.
Landing page
They decide in seconds whether you are the right specialist.
Enquiry
A call, a WhatsApp message or a form.
Booking
Your front desk answers, quotes and confirms.
Consultation
The only step that pays the rent.
Numbers are for illustration purposes only and may differ based on the cost of your service provided.
Front desk, website, procedure pricing. We find the leaks before we turn on the tap.
Budget goes to the patient searching the procedure, not the symptom.
Your credentials and the patient's symptoms up front, inside the guidelines. No hard sell.
Every patient tracked from click to chair. If the follow-up is the leak, we fix that too.
Thirty minutes. Here is exactly how we spend them.
You speak with OOm's medical marketing strategy team, so come prepared with numbers for a more meaningful session.
- Your specialty and catchment
What you treat, where your patients come from, and which procedures you actually want more of.
- Your numbers
Procedure value, capacity, current enquiries and what you have spent on marketing before. Rough figures are fine.
- Our read
Search demand for your specialty, who else is bidding, and a realistic cost per patient for your budget.
- The verdict
One of the three outcomes below, with the numbers behind it. You decide what happens next.
Ads make sense for your clinic. The demand is there and the margin covers it.
A starting budget, the channel we would begin with, and the cost per patient we hold ourselves to.
Something upstream is leaking, usually the page or the front desk.
A short list of what to fix and in what order, before a dollar goes to traffic.
The demand, the margin or the timing is not there.
A plain no, what would need to change, and no follow-up sequence.
MedGrowth is OOm's medical practice.
OOm has run search, social, content and web work for Singapore businesses since 2006, under one roof. MedGrowth is the team that applies our integrated strategy to specialist clinics.
Through every change in how patients search.
Awards do not fill chairs, but they show the work holds up.
Eligible SMEs can claim up to half of qualifying costs. We check on the call.
Strategy, copy, pages, tracking and reporting by the same people.
Ask us anything. Here are the seven we get most.
Is this call a sales pitch?
No. We ask about your clinic, run the numbers, and give you a verdict. If the answer is "not yet", we say so and leave it there. You will not be added to a follow-up sequence.
I'm too busy to manage an agency.
You do not have to. We handle strategy, copy, page design, tracking and reporting. You approve the final assets, usually by WhatsApp, and treat the patients.
Is Google Ads expensive for medical?
It can be, if the page and the follow-up are weak. For higher-value work such as surgery, aesthetics and implants, one procedure often covers a month of advertising. Use the calculator above with your own figures; that is the honest answer for your clinic.
What is the minimum budget?
It depends on your specialty and how many other clinics are bidding. We would rather tell you the real number on the call than print one here that is wrong for you. If your budget cannot win in your specialty, we will say so.
Do you handle MOH, PHMC and HCSA compliance?
We write ad copy and landing pages within the advertising guidelines and flag anything that needs your clinic's sign-off. You remain the licensee, so you approve every claim before it goes live.
Can you guarantee results?
No doctor guarantees a cure. No honest agency guarantees leads. What we commit to is a rigorous process, full visibility of every dollar, and a cost per patient we report on every month.
Which specialties do you work with?
Private specialist clinics where a new patient is worth enough to justify paid acquisition: aesthetics, dental and implants, orthopaedics, ENT, fertility, dermatology, ophthalmology and similar. Tell us yours on the form.
01Is this call a sales pitch?+
No. We ask about your clinic, run the numbers, and give you a verdict. If the answer is "not yet", we say so and leave it there. You will not be added to a follow-up sequence.
02I'm too busy to manage an agency.+
You do not have to. We handle strategy, copy, page design, tracking and reporting. You approve the final assets, usually by WhatsApp, and treat the patients.
03Is Google Ads expensive for medical?+
It can be, if the page and the follow-up are weak. For higher-value work such as surgery, aesthetics and implants, one procedure often covers a month of advertising. Use the calculator above with your own figures; that is the honest answer for your clinic.
04What is the minimum budget?+
It depends on your specialty and how many other clinics are bidding. We would rather tell you the real number on the call than print one here that is wrong for you. If your budget cannot win in your specialty, we will say so.
05Do you handle MOH, PHMC and HCSA compliance?+
We write ad copy and landing pages within the advertising guidelines and flag anything that needs your clinic's sign-off. You remain the licensee, so you approve every claim before it goes live.
06Can you guarantee results?+
No doctor guarantees a cure. No honest agency guarantees leads. What we commit to is a rigorous process, full visibility of every dollar, and a cost per patient we report on every month.
07Which specialties do you work with?+
Private specialist clinics where a new patient is worth enough to justify paid acquisition: aesthetics, dental and implants, orthopaedics, ENT, fertility, dermatology, ophthalmology and similar. Tell us yours on the form.
Thirty minutes. One straight answer.
- Reply
- WhatsApp, usually within the hour during clinic hours
- With
- OOm's medical marketing team
- Format
- Phone or video, four steps
- You leave with
- Go, fix first, or not yet, and the numbers behind it
Prefer to ask one question first? Message us on WhatsApp.
Booked. We will be in touch.
Thanks, Doctor. The MedGrowth team will WhatsApp you to fix a time, usually within the hour during clinic hours.
In the meantime, the calculator above is worth a second look with your real procedure value.